We are extremely proud to present our new name and look!
Whilst we had hoped to celebrate this milestone together today, in person, with a bit of creativity, we can raise a virtual toast. Rather letting Corona get the better of us, we look for the best solution. This attitude is in our roots, and in our nature.
Driven by this passion, we are embracing a new name and look as we head towards a promising future.
It is our goal to become the greenest, most innovative, and most successful sugar-beet processor in the world!
In 2020, we are already Europe’s most efficient sugar producer, and for good reason. It’s a terrific achievement.
Today, we're raising a glass to our great achievements, good health, and a successful future.
Yours sincerely,
Paul Mesters
What slogan comes to mind when you think of the world’s greenest, most innovative and most successful beet processor?
Our challenge for you is to come up with an original text or a creative slogan!
We will be turning the best entries into posters and postcards! Would you like to see your creative slogans used in the organization?
We are extremely proud to present our name and strategy. What do you think of the name?
The video tells you all about our new direction. What do you think of this direction?
There is also a new look to go with the new name. Our website has had a revamp, with a look that reflects our modern company.
From Thursday 2 July, 4:00PM we are launching our name externally and the website will be going live under the new name. Want to know more?
Take a look at our new website